10 Must-Have Instagram Marketing Tools for Growth in 2024

Are you looking for the best Instagram marketing tools for your online business?

Promoting your business on Instagram effectively increases brand awareness and engages your target audience. From there, you can drive traffic to your website and nurture your Instagram followers into leads and customers.

However, it can be difficult to monitor marketing when there are thousands of brands serving the same market. Fortunately, a number of Instagram marketing tools are available that can help streamline your campaigns and maximize your results. 

In this article, we’ll introduce you to the top 10 Instagram marketing tools and explain how each one can help you achieve your marketing goals.

Why Use Instagram for Marketing?

With so many different social media platforms out there, why use Instagram?

Instagram has come a long way since its early days. In just over a decade, the app has not only expanded its square-shaped photo format but also grown its global user base at an impressive pace. Today, Instagram ranks among the five largest social networks worldwide, with more than 1.4 billion users browsing the app each day.

Marketing spending on Instagram has skyrocketed in recent years, and given the platform’s massive online impact and reach, it comes as no surprise that other businesses are also leveraging the app for marketing purposes more skillfully than ever. The platform also constantly develops and introduces new features and upgrades to brands. When incorporated into marketing campaigns, it can undoubtedly elevate a brand to a whole new level.

Why Should You Use Instagram Marketing Tools?

Instagram marketing tools offer many benefits for digital marketing. Besides allowing you to reach more customers, it can help drive traffic to your online store and improve your follower growth. 

Here are some key reasons why you should consider using them:

Automation and Efficiency

Instagram marketing tools often come with automation features that streamline repetitive tasks. These tools can schedule and publish posts, manage multiple accounts, interact with followers, and track analytics automatically. By automating these processes, you can save time and improve overall efficiency in managing your Instagram marketing campaigns.

Advanced Analytics and Insights

Many Instagram marketing tools provide in-depth analytics and insights beyond what is available on the platform itself. These tools can track key metrics such as engagement rates, follower growth, reach, and demographics. With access to detailed analytics, you can gain valuable insights into your audience’s behavior, content performance, and campaign effectiveness. This data helps you make data-driven decisions and optimize your marketing strategies accordingly.

Content Creation and Editing

Some Instagram marketing tools offer features for creating and editing visual content. These tools may include templates, filters, photo editing options, and graphic design tools to enhance the quality and aesthetics of your posts. Having access to such tools can help you create visually appealing and engaging content that resonates with your audience.

Hashtag and Trend Research

Instagram marketing tools can assist in hashtag research and trend identification. These tools can suggest relevant hashtags based on your niche or industry, ensuring that your content reaches the right audience. Additionally, they can help you discover popular trends, topics, or challenges that you can leverage to create content that aligns with current conversations and increases your brand’s visibility.

Influencer Research and Collaboration

If you plan to leverage influencer marketing on Instagram, marketing tools can assist in influencer research and collaboration. These tools can help you identify relevant influencers in your industry, and analyze their audience demographics, engagement rates, and content quality. Additionally, they may provide contact management and collaboration features to streamline the influencer outreach and collaboration process.

10 Must-Have Instagram Marketing Tools for Growth

Below you’ll find some of the best Instagram marketing tools to grow your followers and improve your Instagram automation.

1. Later – Instagram Content Management Tool

Later is a popular Instagram marketing platform that lets you plan, analyze, and publish your content with just a few clicks. It offers features for managing multiple accounts, scheduling, reposting, analytics, etc. With its visual planner, you can use the drag-and-drop calendar to schedule posts in advance. It even suggests the best time to post. Organize your pictures and content ahead of time and preview their look when visitors land on your profile.

Additionally, Later helps you find on-brand content to share on your social channels. With its Instagram Analytics, which tracks your likes, followers, and clicks, you can also view personalized insights into your Instagram marketing efforts.

Key Features:

• Visual post planner
• Instagram stories scheduling
• Content curation for social media
• Hashtag analytics

Pricing(Monthly): $18 for Starter / $40 for Growth / $80 for Advanced

2. Buffer – Instagram Post Scheduler

Like Later, Buffer is another social media management tool that helps users manage their social media accounts, including Instagram. By creating and uploading Instagram content ahead of time, you can publish a consistent content stream without any gaps in your posting schedule. And with its extra analytics and engagement tool, you can quickly monitor your content’s performance and respond to comments in one place.

For starters, you can use this tool for free. Although, the free version has some limitations. Still, it will impress you with its multiple support for running your social media platform. Including LinkedIn, Twitter, Facebook, and Pinterest, Buffer also supports post scheduling for other social media networks. You can publish the same or different messages across different platforms.

Key Features:

• Create and schedule post
• Time slot for publishing
• Calendar view
• Handle multiple social media platforms
• Insights and analytics on post-performance

Pricing(Monthly): Free Plan / $6 for Essentials / $12 for Team / $120 for Agency

3. Iconosquare – Instagram Analytics Tool

Iconosquare is one of the top Instagram marketing tools with the best approach to the analysis of post-performance. The analytics solution uses graphs to display performance metrics and engagement insights. Users can also access additional features such as community analysis, profile analysis, and comparative analysis based on industry benchmarks.

You can also use this tool to schedule your posts and monitor real-time engagement across many social media profiles. By monitoring your analytics in real-time, you can easily track insights such as how your audience is growing, who unfollowed you recently, which Instagram posts get the most engagement, the ideal time to post, etc.

Key Features:

• In-depth analysis
• Customized dashboard
• Automotive content publishing
• Instagram feed preview
• User tagging

Pricing(Monthly): €49 for Pro / €79 for Advanced / €139 for Enterprise

4. Sprout Social – Instagram Management Tool

Similar to Buffer and Later, Sprout Social is a complete social media management platform with features specifically designed for Instagram marketing. In addition to letting you intuitively schedule posts, it offers you the ability to manage and monitor comments and relevant hashtags, as well as create reports so you can more accurately track your performance on Instagram.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete customer profile helps you serve them better and build stronger relationships with them. It provides conversation management functionalities that allow you to track campaign performance and quickly identify, personalize, and respond to incoming messages.

Key Features:

• Instagram scheduling
• Smart Inbox
• Post-level performance insight
• Presentation-ready reports
• Hashtag tracking
• Social customer care

Pricing(Monthly): $249 for Standard / $399 for Professional / $499 for Advanced / Custom pricing for Enterprise

5. Awario – Instagram Monitor Tool

Awario is a social media and web monitoring tool. It locates mentions of any given keywords across all the major social media platforms, including Instagram.

By analyzing mentions of your brand on the platform, it tells you who your brand advocates and industry influencers are, what the sentiment (positive, negative, or neutral) behind your brand is, as well as the languages and locations of your audience. It also analyzes the growth and reach of your mentions and tells you how you compare to your competitors. Armed with this information can help you grow your brand awareness and adapt your strategy to perform better.

Key Features:

• Powerful analytics
• Sentiment analysis
• Brand monitoring
• Social selling

Pricing(Monthly): $29 for Starter / $89 for Pro / $249 for Enterprise

6. Canva – Instagram Post Templates

If you need help designing your Instagram posts, reels, and stories, look no further than Canva. It boasts thousands of templates that you can customize to create your own unique Instagram stories. You can edit almost anything in Canva, including fonts and colors, and add custom graphics from its library of free illustrations. Moreover, you can add animation effects, custom layouts, and much more.

It’s a great tool to use if you don’t have design experience. Even the free version gives you access to a wide variety of design features including templates, texts, and backgrounds. Another advantage of using Canva is the ability to upload your brand logo on templates for branding purposes. However, this is only available on the pro version.

Key Features:

• Ready-to-go templates
• Drag-and-drop image editor
• Large library of resources
• Schedule posting available
• Online video recorder 

Pricing(Monthly): Free Plan / $12.99 for Pro / $14.99 for Teams

7. Hootsuite – Instagram Management Tool

Hootsuite is one of the most popular tools for social media management. It not only syncs up with your other social media accounts, but it has now incorporated Instagram as well. If you’re already using it for other social networks, then it is ideal for monitoring, planning, scheduling, and analyzing your Instagram accounts, while its dashboard provides a proper overview of each account.

By creating and scheduling content, you can prepare your posts ahead of time, saving time and creating a more effective Instagram presence. It also offers OwlyWriter AI, a new AI built by Hootsuite exclusively for busy social media pros. Using OwlyWriter AI is super easy, give it a simple prompt and it will give you winning captions and post ideas instantly.

Key Features:

• Publishing calendar
• Bulk scheduling
• Visual reports
• Best time to publish recommendations

Pricing(Monthly): $99 for Professional / $249 for Team / $739 for Business / Custom pricing for Enterprise

8. VSCO – Instagram Photo Editing Tool

VSCO is a powerful image creation and editing tool that helps you perfect your Instagram posts. What makes it so great is that it offers a lot of versatility and you can use it to tweak elements like contrast, sharpness, color balance, and brightness. It provides many free filters, an impressive collection of editing tools, and presets.

In addition, VSCO offers a vibrant community for creators with weekly photo challenges, community spotlights, and encouraging content discovery. Here you can discover and share inspiring photography, explore curated collections, follow other users, and find inspiration for your own visual content.

Key Features:

• Professional photo editing tools
• Custom photo filters and presets
• Video editing tools
• Access a community of creative users 

Pricing(Monthly): Free for Starter / $29.99 for Plus / $59.99 for Pro

9. Boomerang – Instagram Video Maker

Boomerang is Instagram’s video app that can create a quick video with simple edits, or help you turn a series of photos into a mini video. It adds an element of fun and surprise to your Instagram posts. This tool allows you to record looping videos directly within the app, making it convenient and easy to create engaging content.

Its looping effect seamlessly transitions forward and backward motion, creating an eye-catching and mesmerizing visual experience. Boomerang videos can be easily shared to your Instagram feed or story, allowing you to engage your audience with captivating and dynamic content.

Key Features:

• No watermark
• Turn any video to boomerang
• Choose loop length
• High-quality video
• Videos are exported without compression
• No distortion videos on social networks

Pricing: It offers a free trial period. After that pricing starts from $2.99.

10. Leetags – Instagram Hashtag Generator

Leetags is an Instagram hashtag generator that offers related and popular hashtags for your posts. Analyze popular hashtags by generating hundreds of related hashtags that you can simply copy-paste into your Instagram posts.

You can craft a perfect set of hashtags from various categories such as Most Popular, Photography/Art, Fashion, Fitness, etc. These categories of hashtag collections also contain subcategories that can be used for micro-marketing. For instance, in Fashion, you can access granular hashtags like Outfit of the Day, Girls’ Fashion, Men’s Fashion, etc. Leetags also allows you to save search results and hashtag categories, as well as create a list of favorite hashtags to save you time.

Key Features:

• Instagram hashtag generator
• Various categories of hashtags
• Subcategorize the hashtag collection
• Save the search results and hashtag categories

Pricing: Free

Wrapping Up

Investing in the right Instagram marketing tools can help you streamline marketing campaigns and achieve greater success on the platform. As you can see, there are plenty of tools to choose from. By using one or more of the top 10 Instagram marketing tools we’ve covered in this post, you can take your Instagram marketing efforts to the next level.

What about you? Do you utilize any tools for your Instagram marketing strategy? If so, which features do you find the most useful? Please share your thoughts in the comments below!