15 Dropshipping Tips to Increase Your Sales in 2024

Dropshipping is currently one of the most competitive e-commerce models, making it increasingly difficult to stand out from your competitors each day. 

In fact, according to Oberlo, the global dropshipping market has already surpassed $200 billion in 2023 and is predicted to reach $500 billion as early as 2027. 

This means if you want to survive in the dropshipping industry now and in the future, you must follow strategies that can generate higher and more consistent sales for your brand. 

To help you do so, we’ve compiled the top dropshipping tips to help you grow your business, increase sales, and outshine the competition.

Best dropshipping tips to skyrocket your sales

1. Focus on a niche

One of the biggest mistakes first-time dropshippers make is listing as many products as possible, hoping to attract a broad audience. However, this approach can often backfire for your brand. 

Although offering a high volume of products might give you the impression that you’ll have a higher chance of selling them, being a generalist can dilute your brand’s overall credibility. 

If you were to choose between purchasing a dog toy from a pet shop or buying one from the supermarket, for example, you’d likely choose the former option. That’s because customers trust brands that they know have authority over their industry. 

That said, avoid making your dropshipping store look like a digitalized flea market, and make it look professional by only focusing on one specific dropshipping niche.

2. Find the right suppliers

As a dropshipper, your supplier does most of the work for you. They produce your products, label them, pack the orders, and ship them directly to customers. 

Convenient, right? 

However, this business model comes with one disadvantage: if you have an unreliable supplier, it can be disastrous for your brand. 

See, if your supplier provides you with low-quality products, delivers goods late, and messes up orders, the blame won’t be on them but on you as the seller.

The best and only way to be a successful dropshipper is to conduct business with credible, reliable, and trusted suppliers. Always compare and contrast multiple suppliers before partnering with one to ensure that you choose a partner whose priorities align with you. 

Or better, seek the help of professional dropshipping agents who can source top-quality products, fulfill orders, and brand your goods on your behalf. 

3. Maintain a consistent branding image

Just like you’d want your dropshipping store to focus on one niche, you’d also want your business’ branding to be consistent.

A consistent branding image offers numerous advantages, including making your store look professional and reassuring customers that you’re capable of delivering high-quality products and customer service. 

To achieve this, make your brand stick to a specific color palette, font, and messaging tone. Then, apply your chosen branding style to your website, logo, packaging, and marketing materials.

Every major brand in the world has consistent branding. So, creating your store with the same style consistency makes it appear on par with established industry leaders.

4. Make product listings appear professional

No matter how high the quality of your products is, if your product listings’ photos and descriptions don’t showcase them accurately, then your customers won’t fully appreciate their value.

So, ensure that the photos accurately represent your products by:

• Using high-resolution images 
• Incorporating props when applicable 
• Decluttering the product’s background 
• Showing how the product can be used
• Showcasing product details from various angles

To further enhance your listing’s presentation, your product description should also accurately convey the unique selling points and benefits of the product you’re selling. 

Always double-check the specifications you include and the grammar of your descriptions. Moreover, don’t forget to make them as enticing as possible to encourage customers to hit the purchase button.

5. Price products reasonably

When pricing dropshipping products, you have to find the sweet pricing spot that’s not too high or too low. 

Yes, overpricing your items can bring you more profits, but doing so will likely deter potential customers. On the flip side, underpricing can hurt your profits despite attracting more buyers, making it unsustainable in the long run.
To price a product reasonably, you must add the variable costs of each product to your preferred profit margin. After finding this value, compare it with your competitors to see whether you need to adjust it to remain competitive.

6. Focus on advertisements and marketing

Lots of dropshippers treat dropshipping as a setup-and-forget earning venture. However, as with any business, your dropshipping brand won’t thrive if you don’t constantly introduce your store to potential customers. 

To increase your brand visibility, equip yourself with up-to-date digital marketing strategies. Plenty of marketing tools are already available online, including those that are AI-powered and Instagram-focused, so marketing your brand now should be easier than ever. 

7. Be prepared to invest

It’s no secret that the dropshipping business model requires little to no investment. But trust me, the difference that investing strategically can make is night and day.

The most helpful dropshipping tools online, for example, sometimes require one-time or regular subscription fees. Plus, acquiring the help of dropshipping agents, which can make the dropshipping process a whole lot easier, usually also comes at an additional cost.

How much should you invest? 

Honestly, there’s no one-size-fits-all answer. It all depends on the strategies you want to implement to improve your brand and how much money you’re willing to commit in the process. 

8. Offer exceptional customer support

I’m sure you’re no stranger to the saying that the “customer is king.” 

In layman’s terms, this means your customer should always be the focus of your business. After all, with happy buyers come better reviews, increased loyalty, and higher chances of repeat purchases. 

Unfortunately, many dropshippers seem to disregard the crucial aspect of providing customer support, making customers feel neglected. If you want to be successful at dropshipping, you should definitely not make the same mistake.

Provide an accessible way for customers to contact you, respond to their questions or concerns in a timely manner, and do your best to ensure they are always satisfied with their purchases. This way, you’ll establish a healthy reputation that positively impacts your sales.

9. Be your own customer

Have you already tried purchasing from your store as a customer yourself?

If not, then it’ll be in your best interest to do so. Buying your products allows you to step into your customer’s shoes and experience what customers feel when they come across your products.

Through this activity, you can better judge your products’ quality, branding, and delivery process. This firsthand experience can help you better understand what might be lacking or have room for improvement in your brand’s overall customer experience. 

10. Keep tabs on your competitors

The key to staying on top of your competition is to know exactly what your competitors are offering. So, consistently monitor your top competitors’ performance, such as their:

• Offered products
• Pricing structure
• Promotional tactics
• Branding strategies

Better yet, try to become their one-time customer and experience the value they bring to their buyers. 

By knowing how dropshipping brands in your niche operate, you can adapt their strategies, improve on the areas your business is lacking, and stay ahead of the curve.

Now, there are multiple ways to conduct competitor analysis online. 

But, if you want a simple process to kickstart this strategy, you may follow these steps:

1. Open your preferred online eCommerce platform (i.e., Shopify or Etsy).
2. Search for 3 to 5 of your best-selling products on your chosen platform.
3. Filter the results to show the best-selling products or top-rated sellers.
4. Open and analyze the stores that top the results.

Always study competitors that are thriving, not the ones that are less successful than your brand. You’ll gain more valuable insights this way and learn from the current best of bests in the industry.

11. Offer time-limited discounts and deals

It’s scientifically proven that time-limited offers significantly increase the likelihood of consumers purchasing products online. As a business owner, you can totally use this psychological phenomenon to your advantage to increase your sales. 

While these promotions may temporarily impact your profit margin per product, they can yield substantial benefits in terms of increased sales and customer engagement.

When offering discounts, make sure they are actually legitimate. Avoid mimicking the deceptive practices of some big brands where they display a substantial slash in prices to make you think you’re saving money when, in fact, you’re paying the exact same price. 

As mentioned earlier, customers are the center of your business, so earning their trust is necessary for your brand’s long-term success. 

12. Always reward repeat customers

Apart from enticing time-limited deals available for your store’s first-time visitors, you should offer exclusive rewards to your repeat customers. 

For example, after a customer successfully receives their items, consider giving them a free item voucher, exclusive bundle discounts, or membership perks.

Acquiring customers is much harder and more expensive than retaining ones you already have. By appreciating the purchases of your customers through valuable deals, you’ll further encourage them to continue shopping with you instead of your competitors. 

13. Be in touch with your suppliers

You and your store’s suppliers should always be on the same page when it comes to critical information like inventory levels, expected timelines, and production capabilities. 

The last thing you’d want to happen is to promise customers products and services that, unfortunately, your suppliers currently have no capacity to meet.

You can implement this tip through classic modes of direct communication such as emails, chats, or calls. 

For more streamlined communication, you may utilize platforms specifically crafted to facilitate collaboration between you and suppliers, such as inventory management software, instead. 

14. Join dropshipping communities

Dropshipping is often a one-man venture, but the good news is there are plenty of online communities tailored for dropshippers that you can join for free. 

Through these forums and groups, you can read the real-life experiences of other dropshippers, helping you avoid mistakes they made or implement tips and tricks that made their stores successful. 

Not to mention, many members of these communities are usually more than willing to lend you a helping hand and answer questions or concerns you may have.

That said, if you haven’t already, join dropshipping groups online on social media platforms like Reddit, Facebook, and specialized forums, as the value they can provide your store might surprise you.

15. Contact a dropshipping agent

Sourcing products, finding suppliers, and keeping up with the latest trends in your niche can become overwhelming, especially if your business is experiencing growing demand. 

Fortunately, though, there’s a way to lessen the workload of your dropshipping business and streamline the success of your brand. 

That’s none other than by reaching out to a reputable and trusted dropshipping agent. 

With a dropshipping agent, you can:

• Fulfill orders faster 
• Better establish your branding
• Source better-priced products
• Reduce or eliminate the risks of scams 
• Enjoy customized support for your brand’s pain points
• Gain valuable insights about the latest eCommerce trends

As long as you find a highly reliable dropshipping agent, you’ll significantly increase the chances of your brand taking off to further heights than you’ve expected. 

Now, of course, hiring a dropshipping agent can lower your profit margins and give you less control over your store’s operations. However, in the long run, working with one has proven to boost the scale of dropshipping stores.

Conclusion

Want to increase the sales of your dropshipping store? The key is implementing the dropshipping tips I’ve mentioned above. 

Remember, there’s no shortcut or hacks that can transform your dropshipping business overnight. As with any other business, you’ll need a careful combination of patience, perseverance, and effective strategies to make your dropshipping store stand out.

If you need direct help to give your dropshipping brand its well-deserved breakthrough, our agents here at Sup Dropshipping are always happy to help. You’ll get custom support from your personal agent and enjoy the manpower of hundreds supporting the success of your store.