How to Find Winning Products for Dropshipping 2023(for Free)

Finding winning products is crutial to a dropshipping business.

As a dropshipper with 5 years of experience on Amazon, I have to tell you what makes a retailer sell $600000 each month instead of $6000 is just several winning products or even one.

So if you want to increase your revenue to six figures, you must find winning products to sell in your store. To be specific, you need to find products that are profitable and hot-selling.

Then the problem is how you can achieve that, especially when you are not experienced in the dropshipping industry.

Fortunately, in this article, I will share you the secret ways to find winning dropshipping products for free.

Before that, let’s talk about what a winning product really is.

What is a winning product?

A winning product is a product that is in high demand and generates hundreds of and even more sales in a short time. Winning products are hotcakes in the market. They can attract your prospects and increase your revenue quickly.
Here are the characteristics of the winning products.

Meet customers’ demand

A successful product is helpful to solve the problem your customers have or cater to their hobbies.
If the product serves as a solution to a problem, people are more likely to buy it to free them up from their pain points. Also, if the product fits into customers’ hobbies, they can easily make an impulsive purchase.

Not easy to find in retail stores

When it comes to dropshipping, it is important that what you sell should not be easy to find in retail stores.

File storage folders that are often seen in any local grocery store may be sold in some dropshipping stores. But it is hard for online shoppers to flock to these products.

Leave room for a healthy profit

A winning product can leave you room for a healthy profit. It is not only about a large number of sales.
Imagine that, if you sold thousands of T-shirts but earned a thin to no profit, can you say you are selling something winning?

With unique features

Winning products have unique functions or looks. The unique features make them stand out from other products and grab customers’ attention. People can’t help saying “Wow!” at the sight of it and probably buy it impulsively.
But no matter how unique the product is, it should be practical and at a reasonable price.

Suitable size & not fragile

The proper size and material ensure a product is in good condition when delivered to your customer after a long journey. Only if your customer receives a complete product, it could become a best-seller.

In the dropshipping industry, the product should be portable and easy to store and ship.

Not prohibited on advertising channels

Chances are you promote your products on different channels to increase their visibility. So before you deliver them in front of the audience, you need to make sure they are not prohibited on your ad channels. That is, they can be advertised on Facebook, Google Ads, or another ad platform before they are hot-selling.

Warning: Whatever products you choose to sell, you must ensure that they have certificates needed in your targeting market and are allowed to sell in your region. 

How to find winning products for dropshipping?

Now you have known what a winning product is, you come closer to find some for dropshipping.

Here are some tools to help you find winning products for free.

Amazon rankings and selling lists of products

Amazon is the most influential retail market all over the world. Refering to their rankings and selling lists of products can give you some ideas to find promising products for your store.

Amazon Best Sellers

Amazon best sellers are ranking pages of best-selling products in different niches. Click on any catalog on the left sidebar and you can see these products. If the rating of a product is over 4.5, and most reviews for it are positive, you may consider sourcing the product to your store.

Amazon Hot New Releases

This page lists products that are new releases and sell well on Amazon. Once you find one that has the features we mentioned above, you can give it a try in your store. Selling a new and promising product can make you walk ahead of your competitors.

Amazon Movers & Shakers

Amazon Movers & Shakers ranks products that are currently in trend on the Amazon market. When a product is rated on the top of the list and sells well, it could be one of your winning products.

Amazon Most Wished For

Products on this page are what customers wish to buy but leave in their cart because of the high price or something else. Selling these products at a lower price can give you a chance to boost sales.

eBay Watch Count

eBay Watch Count is a tool developed by eBay, a renowned B2C selling platform. This tool provides you with the most popular items voted by users in real-time. With it, you can scroll through the most watched products in a category in your market.

Supposing you sell mugs, here are the steps to find a hot-selling mug.

1. Type the keyword ”mugs” in the search box
2. Choose your target market

3. Click “Show Me”

4. Check mugs on the search result page

There are 2310 watchers for this mug. It is priced reasonably and free shipping. We may take a closer look at its details.

From the detail page, we know that the seller has sold 224 of this mug. And most customers left positive feedback. This means that the product can be of good quality and a trend.  

Therefore, you can consider doing more research and source such a product to your store.

Google Trends

Google Trends shows the popularity of a keyword on the Google search. With this tool, you can figure out the trending products over a certain period in a country or region.

For instance, you want to sell jewelry.

1. Fill “jewelry” in the search box
2. Add filters of “Worldwide” and “Past 5 years”
3. Add the category if you know it
4. Analyze the result

From the chart, you can know when jewelry was trending. But it is hard to see what kind of products related to this niche would be popular. Then check the related topics.

Here I find jewelry cleaning is a rising hot topic.

So again, I check the trend of “jewelry cleaning” and the chart shows that the interest index for this term is about 60 in the past 5 years.

In this case, you can test some jewelry cleaning products, which might be best-sellers.

Aliexpress dropshipping center and bestsellers

Aliexpress is one of the leading B2C marketplaces worldwide. It is well-known for a wide range of products at a competitive price. Sourcing products from this marketplace will give you an edge on your pricing.  

To find potential products on Aliexpress, here are two tools you can leverage.

Aliexpress dropshipping center

Aliexpress Dropshipping Center is a search engine for streamlining your product search process. You can use it to find hot-selling products and implement product analysis for free and easily.

Read our guide on how to use Aliexpress Dropshipping Center.

Aliexpress bestsellers

Aliexpress has compiled a list of bestsellers in different markets. Most of these products are free shipping and on discount. You may find your winning products among them.

To access the bestsellers list,

1. Visit the home page of Aliexpress and click “Super Deals”

2. Choose the market you ship to

3. Choose “bestsellers” on your market

Research products on social media

Nowadays sellers often promote their products on social platforms. You can find nearly any topic about a certain type of product under hashtags on Facebook, Pinterest, Twitter, etc.

For example, if you are looking for dog life jackets, type a hashtag and this keyword in the search box on Twitter. And then you will get the relevant results. For those results with a high engagement like many comments and shares, you should consider sourcing products in that tweet to your store.

Keep track of your competitors’ ads

Most sellers tend to make advertisements for their products on Facebook or Google Ads. You should pay attention to the ads that have high engagements. For example, check Facebook ads that have hundreds of comments, thousands of likes, and many shares. Add the advertised products to your cart and keep track of the ad performance.

If the performance is good, namely, the ad is highly engaged by consumers, no doubt you can try selling the product for your business; If not, it is a good reminder for your sourcing in the future.

How can Sup Dropshipping help you find a winning product

Having been in partnership with myriads of dropshippers, the Sup Dropshipping team is experienced at helping dropshippers to find a winning product.

Firstly, the Sup team selects top-selling products and imports them to the shopping mall. Click the “Discover More” button on the home page, and you will find such products. They are listed in a lot of stores and have proven popular in the dropshipping market. So you can import them to your store and increase your revenue.

You can also subscribe to our newsletter or YouTube channel and follow our Facebook and Instagram pages, where we recommend winning products as well.

In addition, our customer service team is always ready to make suggestions for you. Just tell your dedicated agent your requirements and he or she will help you find what you need.

If you have already found a winning product at Sup, please share your experience with us in the comments. We are glad to hear your good news.

In conclusion

Finding a winning product could be challenging for inexperienced sellers. But with careful research and strategic tips, it is still possible and achievable.  

I believe you already have a better understanding of a winning product after reading our article. Then be assured to adopt the methods we recommend to find your prospective products.

If there are any questions, please feel free to contact us.